The gummy fireworm where design meets delight
The Gummy Fireworm is not just candy—it’s an experience. To match the essence of the product, Design Henge was tasked with creating a packaging identity that reflects its fiery, adventurous nature while maintaining premium quality.
Premium packaging
The Gummy Fireworm needed a packaging design that instantly communicated the thrill, heat, and boldness of its flavors. The packaging had to be visually striking, engaging, and informative, drawing consumers in while reinforcing the product’s unique selling points. Every design element—from typography to color selection—had to enhance the storytelling, ensuring that consumers knew they were in for an unforgettable experience before they even opened the package.
The challenge was to create a visual identity that captured the duality of fun and heat, balancing vibrant, playful aesthetics with a premium, high-energy appeal. The packaging design had to stand out on shelves, make an instant impact, and elevate the perceived value of the product.
- Mount Identity
- Brand Peak
- Logo Forge
- Visual Crest
- Iconic Mark
- Signature Edge
- Impact Frame
- Epic Imprint
- Signature Mark
- Bold Identity
- Creative Echo
- Vision Frame
Project Overview
The Gummy Fireworm’s previous packaging lacked the excitement and differentiation that its product deserved. It needed a complete redesign that would not only capture attention but also communicate the intensity of its flavors and spice levels. Design Henge crafted a bold, high-contrast visual identity that mirrors the product’s fiery concept while ensuring a premium, high-quality finish.
The packaging system was designed to evoke curiosity and anticipation, using layered storytelling elements to guide the consumer from discovery to purchase. Every design choice reinforced the product’s unique experience—one that is as much about taste as it is about challenge.
Brief From The
Client
The client wanted a packaging identity that felt as daring and electrifying as the product itself. They needed a design that would immediately stand out, clearly communicate the intensity of the flavors, and enhance the product’s positioning as a must-try experience. The goal was to create a look and feel that appealed to both adventurous foodies and casual consumers looking for something exciting and different.
The Challenge Our Client Was Facing
The previous packaging didn’t fully convey the product’s unique appeal. It lacked the energy, storytelling, and visual impact needed to make an impression. The biggest challenge was striking a balance between fun and intensity—ensuring that the design was playful yet powerful, inviting yet daring. The packaging had to not only attract attention but also build anticipation for the fiery experience inside.
The idea:
Design Henge set out to create a packaging experience that felt as dynamic as the product itself. The design had to visually represent the increasing heat levels, build excitement around the challenge, and maintain a premium, high-energy aesthetic. The typography, graphics, and layout were carefully structured to create a sense of motion, progression, and intensity, reinforcing the experience from start to finish.
More than a symbol A complete packaging ecosystem
The packaging design was not just about aesthetics; it was about creating a full sensory experience. The textures, finishes, and print techniques were carefully chosen to enhance the unboxing process, making it feel like an event. Matte and gloss finishes were combined to add depth and contrast, while embossing and high-impact typography reinforced the brand’s bold, adventurous personality.
This design approach transformed The Gummy Fireworm into more than just a product—it became a statement. The packaging now serves as an extension of the brand’s energy, drawing in consumers who seek excitement, challenge, and a break from the ordinary.
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Brand identity & assets
The typography is bold, dynamic, and slightly aggressive, reinforcing the product’s daring nature. The visual composition is structured to create a sense of movement, aligning with the segmented spice levels to guide the consumer’s eye across the design. Every detail was crafted to enhance brand recall and ensure that the packaging is instantly recognizable.
Font used in this project
The selected typography embodies the brand’s fearless, high-energy personality. The fonts used strike a balance between sharp, angular edges for intensity and bold, solid forms for clarity.
Color theme used in
this project
Crimson Red (#EB1C2C) reflects the intense heat and fiery nature of the product. Golden Yellow (#F8E600) adds vibrancy, energy, and a sense of excitement. Pumpkin Orange (#F47A0C) enhances warmth and reinforces the progression of spice levels. Lime Green (#5ED36C) introduces a fresh, fun contrast, making the design pop. Deep Teal (#0A5151) grounds the palette with depth, ensuring balance and readability.
Crimson Red
HEX #EB1C2C
RGB 235, 28, 44
Golden Yellow
HEX #F8E600
RGB 248, 230, 0
Pumpkin Orange
HEX #F47A0C
RGB 244, 122, 12
Lime Green
HEX #5ED36C
RGB 94, 211, 108
Deep Teal
HEX #0A5151
RGB 10, 81, 81
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